Privacy policy

Eleven Sportswear Latvia cares about its clients personal data protection, and therefore we strictly follow the data protection law in European Union (EU) and Latvia. With this confidentiality statement Eleven Sportswear Latvia informs the website visitors or clients (physical individual, who has used, plans to use or is using SIA ELEVEN COMMERCE services) about the data that is collected on our website, as also reasons the need for such data collection. We also inform clients about their rights, data transfer, data storage terms and the lawful backing of data analysis, as also about the responsible data collectors (responsible for data analysis).

1. Responsible for data collection, processing and analysis

Information about the data collectors, who are responsible for the collected data and its processing, based on the General Data Protection Regulation (GDPR) article 13, are presented within this section. The information below can be used also to contact the individuals responsible for data protection at Eleven Sportswear Latvia:


Kaivas street 29/1-32, Riga, LV-1021

Telephone: +37126222282


2. Data processing

2.1. Personal data

GDPR Article 4 defines personal data information as any information that is related to an identified person. Such data can be: name, surname, address, telephone number, email address, bank account details.

2.2. Data extraction and analysis for the contract of client

When completing an order on Eleven Sportswear Latvia website, clients have to insert personal information so that we can proceed with the order and deliver purchased goods to the desired destination, to proceed with handling the returns, as also allowing clients to leave feedback. As a result, clients are requested to insert personal data, such as name, email address, address of order destination, and if necessary, bank account details. Communication with the clients is done via emails, and therefore it is important that clients insert correct information about email addresses. Eleven Sportswear Latvia uses email to communicate with clients and to provide information, such as 1) bank transfer data, 2) order confirmation, 3) order dispatch information, as also 4) other relevant information about the purchase process. Such data is necessary to fulfill the contract of the client.

In cases when an individual contacts Eleven Sportswear Latvia before creating the contract of client, for example, when making an inquiry about specific product or asking questions about custom design manufacturing process, we store the data about individual's contact information (email data) and name, in order to perform actions before creating the contract of client. GDPR article 6 and its B point informs that we can lawfully obtain such personal data, if the individual makes an inquiry or asks questions. If the individual does not convert into client, we delete the obtained personal data within 24 (twenty four) months from the first contact.

In order to deliver the purchased goods to our clients, we transfer personal data to delivery service partners that are divided into two categories: 1) payment processing providers and 2) delivery providers. First category covers PayPal and credit card payment companies, while the second category covers our delivery partners Omniva, DPD, and Latvijas Pasts. For example, a client's personal data is transferred to DPD courier, who can only use it to perform his/her duties as an employee of DPD. Namely, to deliver the package. Personal data strictly can not be used for other purposes.

Eleven Sportswear Latvia transfers the personal data to the authorised processor Maksekeskus AS (Niine 11, Tallinn 10414, Estonia) for the purpose of payment process. Before the payment process the client has to agree to the terms and conditions. Payment is processed only when the client agrees to the terms and conditions.

2.3. Client account

Eleven Sportswear Latvia website visitors are given an option to create a client's account, which is protected by the password of personal choice. Such an account provides information about the previous orders and their history, payments, vouchers, as well as personal data provided to us (delivery address, email). The reasoning behind obtaining such data lies in GDPR article 6 (A) point. Namely, such data is gathered only with the consent of Eleven Sportswear Latvia clients and can be deleted if the client confirms it. By creating user profile clients also agree to receive a one-time reminder about abandoned cart (one message per cart). Therefore Eleven Sportswear Latvia can offer even better deals and make suggestions, and this message does not apply to newsletter subscription rules.

2.4. Newsletters

We offer our visitors and clients an option to subscribe to Eleven Sportswear Latvia newsletter. Before joining the subscribers list, the individual is given the freedom to choose - to join the list or to not join the list, to provide information about communication channel (email address) and personal name or to not provide such information. You subscribe to the newsletter while being just a visitor of a website, or as a client.

When joining the subscription list, the individual only provides personal data of: name, surname, and email address. These are the only three requested fields of data. Such information allows Eleven Sportswear Latvia to communicate news (arrivals, discounts), events with our participation, or special offers (discount codes) via the presented email address, as also to provide a personal greeting, which is the only reason for gathering data about individuals' name/surname. Eleven Sportswear Latvia website visitors can also subscribe to the newsletter by providing only the email address, without providing information about personal name. Data is stored and analysis based on the GDPR article 6, point A, stating that the individual gives consent for storage of personal data.

Newsletters are distributed from the Eleven Sportswear Latvia email ( with the use of Mailchimp marketing service (The Rocket Science Group, LLC 675 Ponce de Leon Ave NE Suite 5000; Atlanta, GA 30308 ASV), which adapts to GDPR article 28. Other data besides the individual's name/surname and email address, is not transferred to the Mailchimp service. Each newsletter that is delivered to the subscribers list is provided with an option to cancel the subscription at any time. If the subscriber makes such a request, the personal data of an individual (name, email) is deleted from the subscribers list. If the individual encounters technical issues during the subscription cancellation process, another option is to contact us directly via email ( with a headline "newsletter". Based on the GDPR article 6, point F about the evidence and protection for lawful data requests, Eleven Sportswear Latvia will store the data set about subscribers for 3 (three) years after cancellation. However, this data set will not be used for communication or data transfer, and it will be automatically deleted after these three years.

3. Cookies

3.1. What are cookies?

Cookies are small size data files that help with remembering website preferences, so that you, as the visitor, do not need to repeatedly adjust these settings - every time you enter the website. Cookies are not harmful, as they help with the protection of privacy. Cookies are not used to identify the website visitors, profile them and misuse the data.

3.2. What cookies does Eleven Sportswear Latvia use?

We use cookies that effectively switch the view from mobile to pc/laptop, adapting to the used device. We also store your settings and follow polls, in order to secure better user experience and user interface (UX/UI). Third-party cookies are also stored (eg. Google Analytics for reports on user traffic). Such data is stored by the third-party, and we do not have access to use them: read and edit.

3.3. Legal reasoning for the use of cookies

GDPR article 6, point F, is the legal reasoning behind the use of cookies in Eleven Sportswear Latvia website and is connected to securing the functionality of website. Article 6, point A, confirms the use of WEB analysis cookies after the visitor has given its consent: Eleven Sportswear Latvia uses cookies to secure functional service and, by continuing to use the website, you agree do the use of cookies.

3.4. Consent to the use of cookies

Majority of cookies are automatically accepted, unless your web browser has different settings. By visiting and using our website, you agree to the storage of cookies. You can visit your browser settings in order to restrict or block the cookie flow:

3.5. Revoking the consent and deleting cookies

At any point you are able to revoke the consent to use cookies, and it can be done by deleting the stored cookies within the internet browser. You can deactivate accepted cookies in the settings of a particular internet browser. If you want to agree only to the use of Eleven Sportswear Cookies and exclude cookies related to the use of third parties, you can edit these terms within the browser settings at the text "block cookies from third-party providers".

4. Google Analytics 

Eleven Sportswear Latvia utilizes Google Analytics (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, ASV) WEB analytics tool, which uses website visitors cookies in order to provide information of how these users navigate throughout the website. Google processes this information and presents reports. Obtained information is stored by Google on its servers in the US. Our website provides IP anonymity, and therefore Google Analytics analysis only shortened IP addresses and avoids direct user identification.

5. Advanced CAPTCHA

Eleven Sportswear Latvia has implemented an Advanced Captcha module, developed by ETS-Soft and connected to Google ReCAPTCHA (Google LLC; 1600 Amphitheatre Parkway, Mountain View; CA 94043, ASV). Advanced Captcha is used to avoid malicious access to our website by the use of automated data input, for example, when sending a message to customer service. This module is implemented within specific website pages, where visitors or clients can input information and transfer the data to our services. Advanced Captcha can distinguish the source of information input - whether it has been done by a person or by an automated program. In order to perform it, information about Eleven Sportswear Latvia visitors are analysed, such as IP address and other potential data (used device).

Such data processing is based on GDPR article 6, which underlines the use of techniques to avoid malicious access to data, spying and SPAM distribution.

You can read more about the Advanced Captcha module here.

6. Hotjar

Hotjar technology service (Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta) is implemented on Eleven Sportswear website and allows us to improve the quality of our visitor's user experience and user interface (UX/UI). Namely, it allows us to secure a better checkout process, better page overview and information architecture. Hotjar follows the movement of website visitors and collects feedback. For example, it follows the movement on the front page and which categories/products visitors click on to view, as also which categories visitors prefer or do not like. Hotjar uses cookies that collect data about users behaviour and used device (tablet, smartphone, pc, laptop - IP address, anonymity), the display size of device, web browser, geographical location (only country, nothing specific), used language. Data is not used further or distributed to the third-parties neither by Eleven Sportswear Latvia or Hotjar.

Hotjar privacy policy. How to deactivate Hotjar in your web browser, read about it here.

7. Log files

While visiting Eleven Sportswear Latvia website, your web browser sends usage data to our servers, and this data is further logged to our server's log files. As a result, such data is stored: data and time, request type, log type, and access status, file size and name, IP address from which the request is made, source URL (information of the website, from which the user has reached Eleven Sportswear Latvia), information about the used browser (for example, the version of browser).

We keep log files to secure functionality of our website for different types of web browsers and different versions, in order to improve this functionality based on the updates. Such data log is reasoned with the GDPR article 6, F point, which arguments that data storage with its use for securing e-shop functionality and server data flow. Users' IP addresses will be deleted and anonymity guaranteed within 10 days.

Eleven Sportswear Latvia,
August 2021